Friday, April 27, 2012

Minimal Brochure Design

Brochure design can be very challenging especially if you have a lot of information to fit on a single sheet of paper.  I was surprised at how much I was able to fit on this brochure design for the Arnold Arboretum.  True to my style in past projects I kept it very minimal and simple to keep the message clear.  I even went through the process of redesigning the logo to keep the brochure consistent.

Brochure Inside Fold

My favorite panel in this brochure would be the welcome page on the inside page.  I really liked how the thin lines and extension over the paragraph made it visually interesting.  The maps on the first page were redesigned to model a subway layout, I wanted them to be colorful yet plain so you could easily navigate your way.

Brochure Front and Back

No comments:

Post a Comment

Popular Posts